Humor is one of the best disarming mechanisms when it comes to dissemination of propaganda. It is the reason the Left did so well at capturing the hearts and attentions of the youth for so many decades. A meme should carry its truths and present them in a hilarious or ironic manner. The irony can’t be the weak leftist current-year “ironic” which is boring. Your memes must be smooth, and they have to be funny. To make the viewer laugh in the presence of our iconography and ideas is to lodge them into the viewer’s subconscious as comfortable. This is the way television commercials work.
http://www.tomveatch.com/else/humor/paper/
This paper presents a theory of humor, that certain psychological state which tends to produce laughter. The theory states that humor is fully characterized by three conditions, each of which, separately, is necessary for humor to occur, and all of which, jointly, are sufficient for humor to occur. The conditions of this theory describe a subjective state of apparent emotional absurdity, where the perceived situation is seen as normal, and where, simultaneously, some affective commitment of the perceiver to the way something in the situation ought to be is violated. This theory is explained in detail and its logical properties and empirical consequences are explored. Recognized properties of humor are explained (incongruity, surprise, aggression, emotional transformation, apparent comprehension difficulty, etc.). A wide variety of biological, social/communicational, and other classes of humor-related phenomena are characterized and explained in terms of the theory. Practical applications are suggested, including ways to diagnose humor-related misunderstandings in everyday life.
Humor is an important, ubiquitous phenomenon; however, seemingly disparate conditions seem to facilitate humor. We integrate these conditions by suggesting that laughter and amusement result from violations that are simultaneously seen as benign. We investigated three conditions that make a violation benign and thus humorous: (a) the presence of an alternative norm suggesting that the situation is acceptable, (b) weak commitment to the violated norm, and (c) psychological distance from the violation. We tested the benign violation hypothesis in the domain of moral psychology, where there is a strong documented association between moral violations and negative emotions, particularly disgust. Five experimental studies show that benign moral violations tend to elicit laughter and amusement in addition to disgust. Furthermore, seeing a violation as both wrong and not wrong mediates behavioral displays of humor. Our account is consistent with evolutionary accounts of laughter, explains humor across many domains, and suggests that humor can accompany negative emotion.
McGraw, Warren, Kan
Although complaints document dissatisfaction, some are also humorous. The article introduces the concept of humorous complaining and draws on the benign violation theory—which proposes that humor arises from things that seem simultaneously wrong yet okay—to examine how being humorous helps and hinders complainers. Six studies, which use social media and online reviews as stimuli, show that humorous complaints benefit people who want to warn, entertain, and make a favorable impression on others. Further, in contrast to the belief that humor is beneficial but consistent with the benign violation theory, humor makes complaints seem more positive (by making an expression of dissatisfaction seem okay), but makes praise seem more negative (by making an expression of satisfaction seem wrong in some way). Finally, a benign violation approach perspective also reveals that complaining humorously has costs. Because being humorous suggests that a dissatisfying situation is okay, humorous complaints are less likely to elicit redress or sympathy from others than non humorous complaints.