Best thing to do is let it be known to the world.
This works really well, especially since most of the times people embarrassing themselves don’t even realize they are doing it. Also, if you share something embarrassing that your opponent is doing, you are less likely to get in trouble, than if you say some bad.
Especially with journalism today, most enemies of the people don’t even realize how bad some of the optics they push for themselves are.
Sometimes you might have to reword what they said or publish a quote with more context. It is our job to make sure these bad optics are viewed by as many people as possible